Devicify is a native application built on the Salesforce Platform and available on the AppExchange that makes it easy for companies without IOT expertise to uniformly model, manage and monetize smart connected products from within the business environment. Devicify enables IoT Relationship Management by giving connected products at the edge business context and business rules using context from existing CRM information. Devicify accelerates IoT enablement of the entire organization by seamlessly unifying business functions, products and customers with the full functionality and power of ThingWorx. With Devicify companies can rapidly assemble connected applications at scale that are automatically interoperable with the business.